Design and illustrating of flyers for Nova kitchen (Moscow).
The goal was to make bright and eye-catching flyers that will be put into packages with orders and stimulate customers to write reviews on the food ordering platforms.
The client wished to create design that “will be pity to throw away”.
The initial plan included only one flyer but after reviewing sketches the client has decided to continue working on two flyers: one with a boy and one with a girl. It supposed to be a more entertaining and interactive solution as:
1) the customer might receive different flyers after the second order and their attention will be catched twice
2) efficiency of flyers will be higher as the customers are more likely to find at least one design appealing for them
During sketching I mostly focused on several points:
1) delicious and aesthetic dishes
2) feeling of joy and satisfaction
3) emphasizing ways to leave reviews
Color palette was chosen based on he company’s identity and their existing visual materials.
All dishes at illustrations are based on the actual positions in Nova Kitchen menu.
